Counterfeit coupons have cost manufacturers millions of dollars and have created numerous costs and challenges for retailers and other industry participants. These counterfeits have ranged from amateurish home-made "coupons" to high quality, professional examples virtually identical to those printed by the industry.
Once a counterfeit is accepted, someone, whether it is a manufacturer or a retailer, is paying for it, creating uncontrollable liabilities and unnecessary trade relations issues.
CIC recommends that retailers attend the Association of Coupon Professionals (ACP) couponing class, offered in conjunction with the CIC Industry Summit.
It is important, however, that consumers understand and follow the rules when enjoying the great savings available with coupons. There are clear rules for using coupons. Our guidelines will clarify the gray areas where false information on the Internet has caused confusion.